Having recently attended the Agenda show, a two-day youth-culture forum held at the Long Beach Convention Center, we experienced the latest in the streetwear and action sports industries available in 2014.  Representing every facet of California lifestyle, Agenda brought together over 600 brands within fashion, action sports, streetwear, sneakers, accessories, hardgoods and more.

We were thrilled to attend Agenda and checkout the emerging brands that show they’re on a higher level of creativity, design and aesthetic. Some of these brands include our friends at Billabong, Brixton, Captain Fin Co, Catch Surf, Dakine, Electric, Element, Freestyle, Freedom Artists, Firewire, Globe, Havaianas, Hoven, Hurley, Hippytree, Nixon, Olukai, O’Neill, Penny Skateboards, Quiksilver, Reef, Roxy, Raen, Roark, Sanuk, Sector 9, Spy, Stance, Vans, Volcom and VonZipper.

In addition to showcasing the latest and greatest in contemporary fashion, Agenda brought some of the best mobile food the region has to offer. While walking the show floor, we found some good eats from a few gourmet food trucks - Chunk n’ ChipGrilled Cheese TruckLime Truck, and Free Range LA. If we HAD to choose a favorite, it probably would be Free Range’s Fried Chicken Sandwich topped with fresh jalapeño, coleslaw and whole grain honey mustard. The perfect ending to a great show!

Photo Credit: Agenda Long Beach Continue reading

Introducing fresh gear for the new year from Element Mens! This latest collection was designed to endure the elements of everyday Southern California essentials, while continuing to embrace the landscape of skateboarding and the lifestyle that surrounds it.

Here are a few new styles that caught our eye:

ELEMENT Halford Sweatshirt
The Element Halford sweatshirt features a zipper front closure, bias cut panels, custom logo details, and waist patch pockets. Available in BLACK and BLUE STEEL.

ELEMENT Squadron Short
The Element Squadron short features a zipper fly with a button waist closure, side cargo pockets, and custom logo details. Available in KHAKI and FATIGUE.

ELEMENT Team Short
The Element Team short features a zipper fly with a shoelace drawctring waist, a 20″ outseam, and a standard 5 pockets.

ELEMENT Hatfield Shirt
The Element Hatfield shirt features a button front closure, dual chest pockets with button closures, and an all over plaid print. Available in INDIGO and SAND.

To shop all new arrivals from Element Mens, click here. Continue reading

Although it may not feel like sandal season quite yet in some regions, we are already putting away the boots and busting out the Sanuks here in sunny SoCal. Kicking off the new year with Big Smiles, Sanuk is adding more comfort and additional colors to their existing line, while continuing to show their support for Operation Smile.

For nearly 2 years, Sanuk has partnered with Operation Smile providing donations that have helped heal over 500 children worldwide. From every sale of these bracelets Sanuk will donate 100% of its net profits to Operation Smile.

Operation Smile provides free reconstructive surgery for children around the world who are suffering from facial deformities such as cleft lip and cleft palate – healing their smiles and transforming their lives forever.

To join Sanuk in supporting Operation Smile, visit operationsmile.org/sanuk.

Sanuk’s New Gear for the New Year:

Sanuk Womens Yoga Sling 2 Sandal
The Sanuk Yoga Sling 2 sandal features a lightweight two way stretch knit fabric upper with a sling comfort construction, a real yoga mat footbed with a sealed edge and stitch detail, a Happy U sponge rubber outsole, and vegan/vegetarian friendly.

Sanuk Womens Maritime Funk Sandal
The Sanuk Maritime Funk sandal features a thin canvas chevron strap with a soft nylon webbing lining, a new slim profile with arch cookie and high rebound footbed, a Happy U sponge rubber outsole, and vegan/vegetarian friendly.

Sanuk Mens Beer Cozy Split Sandal
The Sanuk Beer Cozy Split sandal features a footbed made from real yoga mat, a rubber sponge outsole, a center cut suede strap with poncho accent underlay, and a super soft poncho liner.

Sanuk Mens Block Party Sandal
The Sanuk Block Party sandal features a synthetic color blocked strap with a soft jersey lining, a textile covered nylon webbing toe post, a new slim profile with arch cookie and instaplay footbed, a rubber outsole, and vegan/vegetarian friendly.

Check out the full collection here. Continue reading

‘Tis the season to be jolly, cause it’s the time to load up on all the cool gear you’ve wanted all year long (or at least request it from dear family and friends). A must have on our list: A GoPro Camera! What better way to capture life’s adventures and every amazing and hilarious moment to share? Luckily for you, we’ve just restocked our shelves and loaded up with new GoPro accessories, too.

Photo Credit: Travis Stassart of Becker Malibu’s SJ Murphy

Check out our GoPro “essentials” here:

GoPro HERO3+ Silver Edition
Not only is the HERO3+ Silver Edition 20% smaller and 15% lighter than previous models, it’s 2x more powerful—making it the most advanced Silver Edition camera yet. Wearable, gear-mountable and waterproof to 131’/40m, it captures professional-quality video at resolutions up to 1080p60 and 10MP photos at up to 10 frames per second. With 4x faster Wi-Fi, enhanced low-light performance, 30% longer battery life and compatibility with all GoPro mounts and accessories, the HERO3+ Silver Edition makes capturing and sharing your life easier than ever.

GoPro HERO3+ Black Edition Surf
This is the perfect splurge for the world’s most versatile camera, enabling you to capture immersive and engaging photo and video content during your most rad surfing sessions. Features video resolutions up to 4K, 12MP photos up to 30 frames per second, built-in Wi-Fi, SuperView™ and Auto Low Light modes. Waterproof to 131’/40m. $399.99.

GoPro Junior Chest Mount Harness
Designed for use with most GoPro cameras, this GoPro Junior Chesty mount harness makes it easy for your little photographer to capture immersive footage of sports and other activities. Now your child (ages 3 and up) can capture some pretty slick shots. Can also be used on pets! The GoPro Junior Chest Mount Harness features a vertical quick release buckle, and a thumb screw. $39.99.

GoPro Surfboard Mount
The GoPro HERO3/3+ surfboard mounts offer maximum holding strength, letting you easily and securely attach your HERO3 or HERO 3+ camera to a surfboard, kayak, stand up paddleboard or boat deck. Includes 2 surfboard mounts, 2 camera tethers, 2 tethers straps, 1 FCS plug, 1 rubber locking plug. $20.00.

GoPro Battery Bacpac
The Battery BacPac attaches to the back of your GoPro camera to double battery life*. The integrated rechargeable lithium-ion battery is perfect for long duration time-lapse photo sessions, endurance motorsports racing or any application where you need up to 2X* the battery life. Compatible with all GoPro HERO2 and HERO3 cameras. Also includes a USB cable and protective case. $50.00.

GoPro Lens Replacement Kit
Replace the glass lens on your GoPro housing for clearer pictures. Includes 2 lenses and seals, replacement screws and screwdriver for hassle-free repairs.
Includes: 2 lenses and seals, replacement screws, and 1 screw driver. $20.00.

To check out all of our GoPro gear, head here.

Also, to get inspired with what you can do with your GoPro camera, check out the YouTube page.

If you want to get the background behind the best selling camera, here’s the recent, riveting 60 Minutes segment with Anderson Cooper featuring GoPro CEO Nick Woodman:

Continue reading