Surfing Magazine puts out a surfing rule book in their magazine (almost) every month, and have even turned it into a Twitter account (@SURFINGRulebook). They’re loaded with both funny and actual rules all surfers should live by, so we thought we’d share 15 of our favorites here:

Rule No. 629: Inside the car, your surfboard is a projectile.

Rule No. 411: If you’ve already put on sunscreen, a wetsuit or a leash, you’re paddling out.

Rule No. 323: Have a favorite surf photo, and be able to find it quickly.

Rule No. 115: If you didn’t surf all winter, get to the back of the line.

Rule No. 483: Every great surfer is secretly expert at one of the following: fishing, pool skating, lifesaving, bodysurfing.

Rule No. 282: Strong shoulders, better waves; strong legs, better surfing.

Rule No. 198: Arms below shoulder-height at all times.

Rule No. 343: Never let total surfboards owned exceed total sessions per month.

Rule No. 739: You surf faster after a haircut.

Rule No. 865: When selling a used board, it’s assumed fins are included.

Rule No. 116: 66 degree water, overcast skies and 7 a.m. are the toughest conditions to suit up for.

Rule No. 75: Never walk more than 200 feet in your wetsuit without a surfboard under your arm.

Rule No. 309: Wetsuits have gotten really good. Take a leak before you paddle out.

Rule No. 535: Never get out of the water before the guy with the car keys.

And last, but not least…

Rule No. 223: Never put the location of where you’re surfing in your Facebook status.

Do you have a favorite? What surf rules do you live by? Let us know, and we’ll tweet our your new rule! Continue reading

Want to help SoCal Dogs in Need? The fourth annual SUP for a PUP is scheduled for Saturday, May 19th from 10am – 5pm. Newport Beach, CA-based sunglass company Kaenon Polarized, along with other fun companies including Becker brands Olukai, Hinano, Surftech, and Quickblade will be having a huge sample sale and animal adoption to help raise money for A Wish For Animals (AWFA). Wahoo’s Fish Taco will be selling food and drinks with the proceeds also going to AWFA.

AWFA is a 100% non-profit animal rescue for dogs and cats. Run completely by volunteers, they are able to provide funding to low income families who are unable to pay for large medical bills for their pets. Their mission is to help save as many animals as possible from suffering or death and find them wonderful homes to spend the rest of their lives.

Last year’s one-day SUP for a PUP event raised approximately $11,000 for the local animal rescue and 15 dogs found new homes.

If you’re thinking about adopting a dog, this is a great opportunity to find man’s best friend a great new home, and also score some great deals on premium products / apparel from local OC-based brands.

There will also be a raffle with a chance to win a standup paddleboard, eyewear, sandals and much more. Admission is free for everyone and if you adopt a dog, you’ll receive a gift bag. For more details, check out For further information on AWFA, go to Continue reading

We want to do a shout out to one of our fave Becker brands, OluKai, which has some of the best selection of footwear around and call to your attention their annual Ho’olaule’a.

Now in its fourth year, Ho’olaule’a, which literally means “celebration”, is scheduled for May 12-13, 2012 at Kanaha Beach Park, Maui. Their annual celebration and expression of gratitude is held every May on Maui’s north shore.

The event blends elite competition with family-friendly cultural activities and gathers some of the world’s best SUP and OC1 paddlers to race the legendary 8-mile “THE MALIKO DOWNWIND RUN.” Friends and families come together to enjoy canoe sailing and surfing, ancient Hawaiian games, traditional luau, hula, and live music.

This annual event is an opportunity for OluKai to recognize and honor their ‘Ohana Giveback partners, as the community shares collective gifts of time, energy, and spirit.

Wanna be part of the community? Register online by May 4th to receive a Premium Race Package including luau dinner, race jersey, and a pair of OluKai sandals. Online registration closes May 10th. Lo`a lo`a! (Have fun!)

You can also channel some of that Hawaiian spirit by checking out a few of the OluKai kicks here:

‘Ohana Sandal
Style No: 20110
Sku No: 201100248
Price: $65.00

The Ohana by Olukai. Translated Family. These sandals are not only fashionable but when you purchase a pair the proceeds support the Olukai Ohana Giveback Program. It features a water-resistant synthetic leather strap with soft, quick-drying jersey knit lining and neoprene backer, classic anatomical compression-molded EVA midsole with a soft ICEVA drop-in footbed for comfort and support, non-marking rubber or gum rubber outsole with coral reef lug design for added grip, and soft nylon toe post webbing, laser-etched logo, and embroidered detail.

‘Ohana Lace Up Shoe
Style No: 10130-6519
Sku No: 101306519AST
Price: $100.00

The men’s Olukai Ohana Lace Up is made of Durable and lightweight canvas and abrasion resistant synthetic leather. It features anatomically correct contoured footbed for a custom fit, non-marking rubber traction outsole and multiple lacing options for custom style.

Paniolo Sandal
Style No: 10139-2840
Sku No: 101392840KB
Price: $130.00

The men’s Olukai Paniolo sandals feature an Italian suede strap with a pigskin lining and neoprene backer. An EVA midsole wrapped in a premium full grain leather, an anatomically correct contour for a personalized fit and sustained comfort over time. A full grain leather wrap outsole with a non-marking molded rubber traction pods. Continue reading

Santa Cruz has been named the fourth World Surfing Reserve and the dedication celebration is next weekend. World Surfing Reserves and the Santa Cruz Local Stewardship Council (LSC) and Ambassadors are pleased to announce that the official dedication of Santa Cruz as a World Surfing Reserve will be held on April 27th and 28th.

To commemorate the selection, there will be an evening fundraiser celebration at Cocoanut Grove on Friday, April 27th, with a night of music, drinks, art, and surf history/culture. All proceeds will go towards the Santa Cruz LSC to continue the stewardship of the Reserve. Tickets are $25 (presale) and are available here:

On Saturday, April 28th, the Santa Cruz World Surfing Reserve will be officially enshrined with a morning paddle out at Pleasure Point at 10am, followed by the dedication ceremony at Steamer Lane at 1pm. This will be followed from 2pm – 3pm with a Santa Cruz World Surfing Reserve Fair, where attendees can mingle with local organizations and community groups and check out historic surfboards, wetsuits, and other artifacts on display thanks to the Santa Cruz Surfing Club Preservation Society.

Congrats to Santa Cruz as it is quite a distinction. Santa Cruz was formally approved as a World Surfing Reserve on February 3, 2011 and will join the other three areas that have been approved: Malibu Surfrider Beach in USA, Manly Beach in Australia, and Ericeira in Portugal. The World Surfing Reserves proactively identifies, designates and preserves outstanding waves, surf zones and their surrounding environments around the world. The program serves as a global model for preserving wave breaks and their surrounding areas by recognizing the positive environmental, cultural, economic and community benefits of surfing areas.

Save The Waves Coalition, along with key partners National Surfing Reserves (NSR) Australia and the International Surfing Association (ISA), launched World Surfing Reserves in 2009. The initiative creates a global network of Surfing Reserves designed to educate the world about the tremendous universal value of these special places and provide tools to help local communities better protect cherished surf breaks.

For further details, check out Continue reading

Earth Day is right around the corner. Are you ready to Mobilize the Earth™? More than one billion people around the globe are expected to participate in Earth Day 2012, which is on Sunday, April 22nd. It’s a dedicated day for all nationalities to voice their appreciation for the planet and demand its protection in hopes of a sustainable future.

Since Earth Day is a day for action, it’s the perfect chance to show how important the environment is to you. Individuals, organizations, and governments should all do their part.

Stumped what you can do for Earth Day? Here are a few ideas:

  • Bring your own reusable shopping bags to the store. There’s no need for a proliferation of plastic and paper bags, which are so bad for our environment.
  • Pledge to use paper carefully and encourage others to do so, too. Opt to go paperless wherever possible.
  • Encourage healthier eating habits. Try to eat a sustainable healthy plantarian, pure vegetarian, vegan diet. Support your local farmer’s markets for fresh local produce. They usually grow organic vegetables which are better for our environment and your body as they don’t use harmful pesticides or fertilizers. Or better yet, grow your own garden and make sure not to use any pesticides or harmful fertilizers.
  • Conserve water. Take shorter showers. Try to limit showers to 10 minutes or less. Also, switch off the tap while brushing.
  • Conserve electricity. Turn off the lights if you don’t need them, and never leave your laptop ON when not using it. Use ceiling fans in the summer and winter months for climate control. Replace older light bulbs with energy-efficient CFL or LED bulbs.
  • Raise awareness about Earth Day. Continue to educate yourself and others on how to save our resources and act green. A good resource is the Earth Day site:
  • Walk or bike instead of driving places if you can. It will help reduce our dependence on oil.
  • Lower Use of Bottled Water/Beverages. Although it may be convenient, purchasing bottled water should be avoided if possible. Try filling reusable containers with tap water and leaving them in your fridge as an alternative.
  • Finally, plant a tree. Besides producing oxygen and removing carbon dioxide and contaminants from the air, trees provide other numerous social, economic, and environmental benefits.

What will you do to honor Earth Day?

Image by Yann Arthus Bertrand Continue reading