The art for stop no. 3′s South Bay Surf Series is here and it looks rad!

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What started as a brand with strong values and roots in style, comfort and craftsmanship, Olukai has now grown into a premium footwear company that believes in giving back without any expectation of receiving. With a mantra that sustainability and positive living is less about an ethos and more about the choices that you make everyday, Olukai urges its community to take action, and inspire the actions of others.

In an effort to give back and live to true to their roots, Olukai hosts several events throughout the year.

Each May, Olukai holds a two-day festival celebrating ocean lifestyle through competition, tradition, giving back and ‘Ohana.

Black Canvas
Fundraising gala held in Honolulu, HI, Black Canvas is an inspired night of art and music uniquely celebrating the history of Hawaiian art culture by helping create its future.

‘Ohana Giveback Day
Inspired by the strong tradition of giving an offering or tribute in Polynesian culture, the ‘Ohana Giveback Day was established to support the efforts of those who continue to give back to preserve local cultures and traditions.

Shop Olukai Footwear today and join in on the belief that everybody, no matter where they are, can live Aloha. Continue reading

Becker Surfboards is pleased to announce our involvement in the South Bay Surf Series Event on Saturday, February 8th. A five-event contest series, Becker Surfboards along with Subaru Pacific will be hosting Event #3 held at 26th street in Manhattan Beach. The events are open to all ages from the Micro Grom division (under-9 year olds) to the Legends division (over-50).

Presented by the South Bay Boardriders Club with the support of local surf shops and businesses, the series began on December 26th, 2013 and will conclude on April 5th, 2014 at the Manhattan Beach Pier. Finalists from all divisions win great prizes such as free trips, surfboards, wetsuits and all contestants receive t-shirts and other goodies for entering.

Nearly 250 surfers competed in 11 divisions for the #2 Event held on Saturday, January 18th. With temperatures set to peak in the mid-80s and a few offshore winds, the first heat was off to a great start! Though waves were scarce in the Legends final, conditions overall were good with small soft waves graduating to big fast waves as the tide dropped and the swell built. To see the full list of rankings and results, click here.

We are excited for Saturday the 8th, and hope the conditions and fun and sizable. Onlookers and locals are encouraged to come out and spend the day at the beach with us where we’ll have games, activities, food, goodies and more! Details regarding grand prizes for the surfers will be coming soon so stay tuned… Continue reading

With temperatures on the rise in Southern California, there is no better time than now to stock up on dresses and skirts. To show our love for the sunny skies, we’ve marked down beautiful dresses and skirts from Roxy, Volcom, RVCA and Element.

Shop our sale section today as these products are selling fast and won’t be available for long. Check out a few of our favorites below…

O’NEILL GIRLS Moon Shadow Dress
On SALE for $24.99
The O’Neill Moon Shadow dress is made of 100% viscose. It features an all over print, a nonfunctional center front placket, a shirring at the bust, princess seams, a smocked back panel, a full skirt that is shirred in at the waist, and one seam pockets.

BILLABONG Snake Bite Dress
On Sale for $44.99
The Snake Bite is a woven dress with solid lace eyelet front bodice, faux hook and eye front placket, smocked back, tiered bottom skirt with all over tropical print and adjustable spaghetti straps.

BILLABONG Desert Daze Dress
On Sale for $44.99
The Desert Daze dress is a woven hi-low hemline dress with a structured novelty jacquard, upper adjustable spaghetti straps, and solid crinkle gauze skirt. Continue reading