by Beckersurf Monday, January 27th, 2014
What started as a brand with strong values and roots in style, comfort and craftsmanship, Olukai has now grown into a premium footwear company that believes in giving back without any expectation of receiving. With a mantra that sustainability and positive living is less about an ethos and more about the choices that you make everyday, Olukai urges its community to take action, and inspire the actions of others.
In an effort to give back and live to true to their roots, Olukai hosts several events throughout the year.
Each May, Olukai holds a two-day festival celebrating ocean lifestyle through competition, tradition, giving back and ‘Ohana.
Fundraising gala held in Honolulu, HI, Black Canvas is an inspired night of art and music uniquely celebrating the history of Hawaiian art culture by helping create its future.
‘Ohana Giveback Day
Inspired by the strong tradition of giving an offering or tribute in Polynesian culture, the ‘Ohana Giveback Day was established to support the efforts of those who continue to give back to preserve local cultures and traditions.
Shop Olukai Footwear today and join in on the belief that everybody, no matter where they are, can live Aloha. Continue reading