Master surf film maker Jack McCoy’s Red Carpet World Premier Event of “A Deeper Shade of Blue” will be next Wednesday, Feb. 6 at the Hilton Hawaiian Village. With “A Deeper Shade of Blue,” McCoy ventures into a new realm: … Continue reading


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Behold: the Billabong X White Mike collaborative series has arrived!

White Mike is an organization led by world-renowned underwater photographer (and shark enthusiast) Michael Muller and is centered around the preservation of our planet. The goal of this movement is to protect the dwindling population of Great White Sharks in our global environment and raise awareness of the possibility of the extinction of this species.

The movement began in June 2009 when big bold color posters of Great White sharks were mysteriously popping up throughout three major U.S. cities – Los Angeles, Washington, D.C., and Atlanta. This guerrilla art drew attention to the sad fact that the global great white population has shrunk over 70 percent in the past 50 years, and as of 2004, is now on the Endangered Species List. Despite human’s fear of sharks, the prevalence of commercial long line fishing and the popular “shark fin soup” are among the many reasons that in actuality, sharks should be afraid; not us!

The Billabong X White Mike collection features Mike Muller’s famous shark photography and a portion of the proceeds from any Billabong X White Mike item will be donated directly to the White Mike organization.

For more information, visit and also follow @thisiswhitemike on Twitter.

Shop the collection here Continue reading

Yesss! We’re thrilled that we now carry Hurley, the authentic youth lifestyle brand rooted in surfing, skate, music and art, founded in 1981 by a then 23-year-old Bob Hurley. And with a similar history calling from way back, we think Hurley and us make a pretty good match. And we hope you agree! Check out some of our favorite Hurley pieces here, and then head to our site and scope out all the fun gear

1. Carrier Shirt
Stay warm with Hurley’s Carrier Shirt staple. Made of 100% cotton flannel, the shirt features double pockets and sports a nice pattern you won’t get tired of wearing. $59.50.

2. 2000 Words T Shirt
Can’t go wrong with this iconic cotton blend tee. The premium fit screen-printed t-shirt is perfect for any day when silence is your best friend or when you just can’t say enough. $25.00.

3. Thermite Sweater
The Hurley Thermite Hooded Knit is a thermal wonder that’s thin and lightweight. A classic thermal with an allover B&W stripe pattern that’s never out of style, it also includes a drawstring hood and Hurley labeling at left chest and lower left side. $49.50.

4. Bad Luck T-Shirt
Look misfortune straight in the eye and defy it with Hurley’s Bad Luck T-Shirt. Made of 50% polyester, 38% cotton and 12% rayon, it’s a comfy tee with a premium fit. Honestly, we’re pretty sure you’re likely to score big if you’re wearing this. $29.00.

5. O&O Beanie
This beanie is it! The O&O beanie is the one and only! Really, that’s what O&O stands for. It’s available in a staple black or our fave turquoise-aqua shade. $20.00.

6. BP Solid Phantom Boardshort
A Hurley must-have! Originally developed by Nike for its European Olympic swimmers, the “Phantom Fabric” is the ultimate, four-way stretch material – so lightweight, water-resistant, super-stretchy and limitless; it’s unequivocally surf-specific. Plus, we love the colors. $59.50 Continue reading

To celebrate Joel Parkinson’s maiden world title, Billabong has created a tribute book documenting Parko’s journey from an 11 year old rug rat to 2012 ASP World Champion. This book features the high points, and low points of his career, from severing his heal in 2009 to winning the World Title in an epic showdown at Hawaii’s Pipeline.

After 12 years on tour, Parko (AUS) 31, won the Bilabong Pipe Masters in Memory of Andy Irons last month to clinch the 2012 ASP World Title. Prior to this win, Parkinson was just shy of the world title four times (2002, 2004, 2009, 2011).

Only Parko and reigning 11-time ASP World Champion Kelly Slater (USA), 40, were in contention for the world title heading into the final day. With Slater’s loss to Josh Kerr (AUS), 28, in the semi-final, Parkinson’s dream became reality. Parkinson went on to beat Kerr in the final.

On the personal front, Joel married his high school sweetheart, Monica, and they have three children: two daughters, Evie and Macy, and a son Mahli. “Family is his first love… you can say surfing is like his mistress,” notes friend and filmmaker Kendall O’Brien in the book.

Here are some photos from the book, but check it out online here: Continue reading