Fourth of July is just right around the corner, so make sure you’re sporting the appropriate gear to ring in your allegiance to the red, white, and blue. If you don’t have the proper attire, we’ll get you hooked up with some of the latest in American steez.

Element Emerald Collection Spring Street Trunk
The men’s Spring Street trunk is part of Element’s Emerald Collection. It features a “hip” outseam cut that sit above the knees, welt side pockets and back patch pocket. Plus, the blue and white color is just perfect for a 4th of July swim. Best of all, these trunks are on sale. Originally $74, now $49.99.

Zinka Nosecoat
Get your USA warpaint on. The Zinka nosecoat sunblock in blue offers absolute maximum protection against the sun’s harmful rays, and in a patriotic blue. This is colored sunblock, not sunscreen and is a proven formula that withstands the most extreme weather conditions. $6.00.

O’Neill Double Down Hat
You won’t go wrong with sporting the O’Neill Double Down hat on 4th of July. It features an American flag patch at the front, a trucker style, and an adjustable back closure. It’s as American as apple pie. Originally $14.00, now $9.99.

Quiksilver Block It Down Sweatshirt
This slick blue colorblock sweatshirt will look sweet and stylin’ during a 4th of July barbeque or bonfire. Plus, it’s made of 60%cotton/40%polyester so not only will you be slick, but you’ll be comfy, too. Originally $45, now $29.99.

Havianas Slim Sandal
Ladies, here’s a fun blue sandal that’s not like any others out there. The women’s Havaianas Slim sandal features a thinner metallic strap in a blue that is almost a gorgeous ocean blue. Plus, they’re water friendly. You won’t be able to tell whether you’re in the water or out. $26.00.

Billabong Lite Hearted Short
What’s more American than a pair of Daisy Dukes? The Lite Hearted short is a well worn cut-off denim short with lace up front closure, and grinding details. If you’ve got the legs, we’ve got you’re go-to shorts for the 4th of July. Heck, they’ll be good throughout the entire summer. $54.00.

Becker Amerique Tank
Show your love for the USA with this tank that features a distressed heart flag screen print at the front. Made of 70%polyester/30%cotton and an oversized fit, it’s a great layering piece for over your swimsuit. $24.50.

Stance Eagle Rock Sock
Soak up the southwestern flavor of Stance’s Eagle Rock socks and sport this one-of-a-kind red, white and blue print on the 4th of July. Soft with a sweet fit, and built with the Stance signature arch support for all day comfort and style. $12.00.
Continue reading

21-year old Billabong Team Rider and resident Aussie Laura Enever has got lots going on, and it’s anything but dull. She’s free and lively, and this latest digital short from GoodCheer shows that she’s ready to take whatever life hands her way.

Im Laura is the first episode of a quarterly series that follows what Laura calls the most amazing year of her life. Episode one, A New Beginning, kicks off on the Gold Coast at the Roxy Pro, where Laura shows why she’s in her 3rd year competing on the ASP World Tour with slick moves and natural surfing skills. And then there’s her other side, where we see Laura kickin’ back and having fun out at the birthday party of a young pal named Pacha.

Having racked up several major accolades such as 2008 Triple Crown Rookie of the Year, and 2008 ISA and 2009 ASP World Jr Champion, coupled with her bold, edgy and fun style, Laura is on the brink of huge things both in and out of the water.

Check out Laura’s site here:

And watch episode one here:

Continue reading

Ayn Rand’s got nothing on the new line, Roark. It’s a cool brand that pushes a slightly “out there” and out of the box vibe, which makes their clothes, we believe, that much more intriguing than the character Roark from The Fountainhead.

We’re stoked to have some of their Spring/Summer 13 tees and sweatshirts so check it out and get ready to channel a non-conformist vibe.

Check out the video above to support the brand and Volume 4 – “Bali High” which celebrates their collection of bintang stained and jungle-soiled garments, which were inspired by Roark’s adventures in Indonesia. Yep. Truth, loyalty, roots, and Roark.

Continue reading

To, oh, oh, the summer nights. Ready for those summer days and nights? If not, we’ve got you hooked up with an arsenal of some pretty dreamy dresses for when you meet a boy as cute as can be. Yes, if you’ve got the right clothes and attitude, summer lovin’ can be a blast.

Billabong Windy Ride Dress
Sweet and romantic, the Billabong Windy Ride is a novelty woven gauze dress with crochet trim and pin tuck details at sleeves and bottom hem. It’s made of 100% cotton so it’s good to your skin when the weather is too hot to bear. $54.00.

RVCASaffron Dress
The RVCA Women’s Saffron is a 100% viscose woven swim cover up that has a loose fit, exaggerated armholes, and self-twisted fringe with knotted ends along bottom hem. What can we say? It’s truly Bikini Babe armor. $42.00.

Element Reverie Dress
The Element Reverie Dress is beyond gorgeous. With a detailed floral applique on the back, drawcord at waist and dropped hem, it’s the perfect combination of sexy and stylish. Made of 100% cotton, it’s genuine, creative, and passionate – the quintessential Element Eden piece so you can express yourself without saying a word. $54.50.

Billabong First Luv Dress
Pull on the Billabong Women’s First Luv Dress and enjoy its comfortable drape and edgy look that’s perfect for a relaxed summer day out and about. It’s an ideal short sleeve knit t-shirt dress that features open back detail and a cool tie dye pattern for a laid back vibe. Plus, the mini cut gives you a good reason to show off your legs. $39.50.

Billabong Sienna Dress
The sweet and summery Billabong Women’s Sienna Dress combines ruffled femininity, pretty satin-like ribbon, and romantic crochet trim detail and presents it in woven gauze bandeau dress. Made of 100% cotton, it is light and breathable and feels sexy next to the skin. Sweet, sexy and just in time for summer! $56.00.
Continue reading

Smart surfers know that it’s not just about shaping and surfing skills, but their equipment that can be key to a good ride. I mean, did you know that having two sets of fins can make it seem like you have more surfboards? Fins play a decisive role in surfing and surfboard performance. So, how to choose a set of new fins? Although surf fins have lots of different characteristics that will affect a surfer’s ride (including material, flexibility, and size), below is the quick rule of thumb.

Larger Fins: Get larger fins if you are a larger, heavier surfer. You’ll want a fin set with more surface area to provide more hold. Strong, powerful surfers should also consider a fin with more area. If your board has a wide tail, you’ll also require more fin area.

Smaller Fins: Get smaller fins if you want to make your board more forgiving. Smaller fins generally have more flexibility and it will help loosen a stiff board. Boards with narrower tails and thicker rails will also require less fin area.

With that in mind, here are a few of our top selling fins:

Future Fins FAM2 Techflex Fins
The Future Fins AM2 Techflex fins are a popular template for the light footed large surfer. The large base with medium tip helps with powerful bottom turns and releasing the fins off the top. Try this laid back template in wrapping point breaks. $84.00.

FCS PG-5 Fins
The PG-5’s are very popular among the pros and are perfect for a variety of conditions and wave heights. This medium sized fin template will offer greater performance and liven up most any board. This is a perfect setup if you’re looking for a renowned, high performance design with excellent drive, pivot, and hold all across the board. $85.00.

Surfco Hawaii 4.5 Thruster Set
Super Flex Fins are Pro Teck Fins with a soft flexible core and soft edges, making it the ultimate safety fin for beginners, surf schools, and board rentals. Super Flex Fins are also for the surfer who wants a fun, very easy to turn and forgiving ride. $38.00.

Future Fins Jordy Fin
This fin is the first of a series of Futures fins to be designed by Jordy Smith, geared towards high performance surfing in all conditions. Representing Jordy’s in-depth knowledge of his equipment, the fin features a large area that suits his big frame perfectly. It also has a wider base and thinner tip, and a template with laid back lines, accentuating Jordy’s effortless approach to a tee. $90.00. Continue reading