Timothy Hogan, a still life photographer who also surfs has come up with a project that merges the both pieces of his life through his latest project featuring surfboard fins. “The Fin Project” is the latest visual exploration of the craft, history and people behind the fin.

Welcome to theFINproject from theFINproject on Vimeo.

“I wanted to merge two passions together and to contribute something to the sport because it is an overlooked part of surfing that has never gotten to seen the light of day,” Hogan says. “The fin inventors who have really allowed surfing to progress have never been given the recognition that they deserve. The fin is probably the most important evolutionary point in surfing.”

The mission is to honor the fin and its innovators as the defining variable in surfing’s progression. Through a comprehensive photographic study, “The Fin Project” will chronicle the stories, craftsmen and history of wave-riding fins, and show how the innovation of the fin has repeatedly led the sport of surfing to its latest developments of performance and style. A fine-art photography book, gallery show, and feature-length documentary film are also part of the project.

“I believe that developments in fin design from pioneers such as Tom Blake, Bob Simmons, George Greenough (to name a few) have propelled surfing more than any other single element in the history of the sport. They are surfing’s unsung heroes”, Hogan further explains.

Check it out. “The Fin Project” has released its first series of fine art photographs available for purchase online.

For more information, go to http://www.thefinproject.net/.

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Take a look inside the Mangiagli Factory in Hermosa Beach, with Becker Surfboards shaper James Wheatley as he prepares for a trip down south to Mexico. Along for the journey is lovely Becker Hermosa Sales Associate Samantha V., and longtime surfboard shaper and specialist Jose Barahona.

Seeing a square block of foam morph into a working piece of art is like watching a lump in the ocean turn into a perfect peeling wave. Both the board and the wave present themselves in one form, but both the same board and the same wave can be ridden so differently from surfer to surfer.

For questions and inquiries regarding your next surfboard, please contact any of our Becker Surfboards locations, or call our online customer service at 888.673.0225. We’ll be happy to help you get on your next perfect wave. Continue reading

We are very proud and grateful.

Thank you to you, all of our fans, for voting Becker Surfboards Hermosa Beach store as your favorite Men’s Shop! Nearly 100,000 votes were tallied online this year, and readers from across the South Bay had 50 amazing categories to choose from.

Pick up the Southbay Summer 2013 issue on newsstands now to see all the other great names that were nominated and selected as the best in their respective field. Also see our beloved surfboard shapers Jose Barahona and James Wheatley (pg. 29) showcasing their favorite Becker surfboards. And as a surprise bonus, page 53 has an ad that you can bring in on your next visit and receive 15% off your next purchase.

Thank you again, Becker fans!

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SurfAid, the organization that is dedicated to improving the health, well-being and self-reliance of people living in isolated surf zones is holding their second annual SurfAid Cup at Malibu, California on Saturday, September 7th, 2013.

There’s still time for you to round up a team and compete.

The SurfAid Cup will be part of the MSA Classic Invitational, which is presented by the Malibu Surfing Association from September 7th – 9th. The SurfAid Cup at Malibu follows the enormous success of the BlackBerry SurfAid Cup events in Australia in Sydney and Margaret River.

The tag-team competition will involve eight teams, with a minimum of $5,000 to enter. Each SurfAid Cup team in order of their fundraising total will get to pick a pro surfer to join them, for a total of five surfers per team. The teams will then compete in one-hour heats, with four teams battling out the final.

Last year, the Malibu Mavericks team, with four-time ASP World Champion Lisa Andersen onboard, won the SurfAid Cup Malibu in one-to-two foot surf. Eight teams raised more than $60,000 for SurfAid with WindanSea winning the fundraising trophy.

Pro surfers who have confirmed they will compete include three-time ASP world champion Tom Curren, four-time ASP women’s world champion Lisa Andersen, 1976 world champion Peter Townend, 1977 world champion Shaun Tomson, and Courtney Conlogue, who is currently rated number four on the ASP Women’s World Championship Tour.

All funds raised go towards building stronger communities in the Mentawai, Nias, Telos and Banyak Islands, off Sumatra, Indonesia.

For more information on how to fundraise and register a team, go here.

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It’s perfect timing to get new Becker tees in the house. So, if you’ve already worn out your favorite old tees, check out some of our sweet shirts, just in time for summer fun and sun. Becker lovin’… Represent!

Factory Built T Shirt
We’re not amateurs here, and our Becker Factory Built T Shirt lets you in on a little bit of our planning cuz drawings are the first step to a super slick board. The Becker Factory Built T Shirt is a classic crew neck that features the classic Becker logo in the front, and the cool drawings on the back. Available in Navy or Sandstone. $26.00.

Throw Back T Shirt
Here’s a simple tee that you can wear pretty much all the time. The Becker Throw Back T Shirt is a classic crew neck that features the classic Becker logo on the front left chest with double stripes in either blue or red that show a little somethin’ somethin’. Available in Navy or Black. $26.00.

Quiver T Shirt
Here’s a tee for our diehard surf fans. The Becker Quiver t shirt features a cool drawing of a selection of surfboards and a Becker logo design at the back, while the front is nothing but classic – a small logo at the front chest. Regular fit and a crew neck. Available in Navy or Sandstone. $26.00.

Fins T Shirt
For a graphic take on surf fins, check out the Fins T Shirt. The Becker Fins T shirt features multiple screened fins at the chest, a soft hand, and a crew neck. Available in White or Light Blue Heather. $26.00.

Becker California Malibu T Shirt
It’s not new, but you can’t go wrong with our classic Becker California Malibu Tee. The Becker California Malibu T shirt features a California flag inspired Becker graphic on the front and small Becker logo on the back lower hem. Go California! Go Becker! Made from 50% Cotton, 37% Polyester, and 13% Rayon. $24.50.

Pinline Hermosa Sweatshirt
Last but not least, don’t leave home without your hoodie. Hey, you never know if you’ll still be at the beach when the sun goes down. The Becker Surfboards Hermosa Zip Hoody is a zip sweatshirt with classic Becker logos printed on the front and back along with Becker Hermosa on the back. Made from 80% Cotton and 20% Polyester. $48.00

Now you’ve got the gear to pimp out your fave store! If these aren’t enough styles for you, check out more Becker apparel here: http://beckersurf.com/mens/clothing/becker/.

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