The Surf Industry Manufacturing Association (SIMA) launched a new online fundraiser this week called Stokes Me Challenge as a way for surfers to give back to benefit 10 humanitarian causes. It began Monday, October 1st and will run for 30 days through October 30, 2012.
The challenge allows surf brands, retailers, or individual surfers to compete and raise money, with prizes going to the top fundraisers (including a trip to two to Hawaii to the Triple Crown of Surfing). The goal is to raise $220,000 and surfers from around the globe are being called to unite to raise money and do what stokes them by living out the campaign’s motto: Surfers Helping Humans.
According to SIMA President Doug Palladini, “The Stokes Me Challenge is a simple, powerful way to augment that connection all surfers have and grows SIMA’s ability to meet our ongoing obligation to give back, one of our most important mandates. If you are a surfer or even just a fan of surf culture, Stokes Me deserves to be a part of who you are.”
There are 3 choices on how to get involved:
- You can become a fundraiser for your favorite surf brand, retailer or partner team
- You can start your own team
- You can make a one-time donation.
All 3 options lead to prizes, with the top fundraiser poised to win a trip for two to Hawaii for the Triple Crown, including VIP treatment to the Surfer Poll Awards. The top 50 fundraisers will receive the following prizes according to their final ranking: Skullcandy headphones, Vans custom shoes, custom Hurley Phantom Create boardshorts, and recognition in Surfer Magazine and on Surfline.com.
We want to give a shout out to Billabong, who is currently ranked #1 on the leader board, followed closely by Nixon. Let’s try to keep them on top!
For more information on how to get involved with the Stokes Me Challenge visit www.stokesME.org.