Mark your calendars: Saturday, JUNE 30th from 11:30a – 2:30p. Where: Becker Surfboards Hermosa Beach Store location (301 Pier Ave. Hermosa Beach, CA. 90254)
American musician, songwriter, surfer, long-time close friend of Jack Johnson, and Billabong spokesperson Donavon Frankenreiter will be signing posters and CDs and performing a LIVE acoustic set next Saturday, June 30th11:30am – 2:30pm at our Hermosa Beach store.
We’re stoked to host this talented dude since we all know Frankenreiter’s ability to command a crowd is undeniable. Plus, we can’t wait to hear him perform tunes from his fifth and just recently released album, Start Livin’. “Start Livin’ is basically a love album,” says Frankenreiter. “Most of the songs are about my wife and our two boys, and the life that we’ve built together in Hawaii.” Awwwww….
To create his fifth full-length album Start Livin’, Hawaii-based Donavon Frankenreiter holed up in a Southern California studio for seven days with his longtime bassist Matt Grundy – and no one else. The follow-up to 2010′s Glow, Start Livin’ is a nine-track selection of folk-infused songs that sweetly reflect the simplicity of their recording. Start Livin’ bears all the intimacy of an impromptu back-porch performance and the tenderness of a treasured love letter.
While love songs serve as the album’s centerpiece, Frankenreiter also explores non-romantic love. For instance, “Same Lullaby” makes a sweetly hopeful plea for world peace. The album’s most somber moment, “A.I.” pays tearful tribute to Frankenreiter’s dear friend and pro surfer Andy Irons, who passed away in November 2010. “I’d never been that close to someone who passed away before. The song’s about me telling Andy that I just wish I could see him one more time,” says Frankenreiter of “A.I.”.
Still, the essence of Start Livin’ is most fully captured in its album-opening title track. “Start Livin’” is a feel-good, uptempo call to “celebrate tonight.” “To me the most beautiful thing about this record is it really reflects who I am today,” says Frankenreiter. “Start Livin’ means stop worrying about where you’ve been, where you’re going-just start embracing what you have around you. Start loving what you have right now.”
True that! We look forward to hearing Donavon perform, plus there will be FREE Chipotle burritos and you can register to win a Pro trip to Central America with Donavan, and they’ll be loads of Billabong prizes and giveaways!
Hope to see you there!


