We want to do a shout out to one of our fave Becker brands, OluKai, which has some of the best selection of footwear around and call to your attention their annual Ho’olaule’a.
Now in its fourth year, Ho’olaule’a, which literally means “celebration”, is scheduled for May 12-13, 2012 at Kanaha Beach Park, Maui. Their annual celebration and expression of gratitude is held every May on Maui’s north shore.
The event blends elite competition with family-friendly cultural activities and gathers some of the world’s best SUP and OC1 paddlers to race the legendary 8-mile “THE MALIKO DOWNWIND RUN.” Friends and families come together to enjoy canoe sailing and surfing, ancient Hawaiian games, traditional luau, hula, and live music.
This annual event is an opportunity for OluKai to recognize and honor their ‘Ohana Giveback partners, as the community shares collective gifts of time, energy, and spirit.
Wanna be part of the community? Register online by May 4th to receive a Premium Race Package including luau dinner, race jersey, and a pair of OluKai sandals. Online registration closes May 10th. https://www.olukai.com/Hoolaulea/register. Lo`a lo`a! (Have fun!)
You can also channel some of that Hawaiian spirit by checking out a few of the OluKai kicks here:
‘Ohana Sandal
Style No: 20110
Sku No: 201100248
Price: $65.00
The Ohana by Olukai. Translated Family. These sandals are not only fashionable but when you purchase a pair the proceeds support the Olukai Ohana Giveback Program. It features a water-resistant synthetic leather strap with soft, quick-drying jersey knit lining and neoprene backer, classic anatomical compression-molded EVA midsole with a soft ICEVA drop-in footbed for comfort and support, non-marking rubber or gum rubber outsole with coral reef lug design for added grip, and soft nylon toe post webbing, laser-etched logo, and embroidered detail.
‘Ohana Lace Up Shoe
Style No: 10130-6519
Sku No: 101306519AST
Price: $100.00
The men’s Olukai Ohana Lace Up is made of Durable and lightweight canvas and abrasion resistant synthetic leather. It features anatomically correct contoured footbed for a custom fit, non-marking rubber traction outsole and multiple lacing options for custom style.
Paniolo Sandal
Style No: 10139-2840
Sku No: 101392840KB
Price: $130.00
The men’s Olukai Paniolo sandals feature an Italian suede strap with a pigskin lining and neoprene backer. An EVA midsole wrapped in a premium full grain leather, an anatomically correct contour for a personalized fit and sustained comfort over time. A full grain leather wrap outsole with a non-marking molded rubber traction pods.


