We’re pretty stoked that Noll Surfboards just announced an exclusive collaboration with Billabong for Summer 2012. The new line by Noll Surfboards, the surf brand founded on epic big-wave pioneering and transoceanic aloha, is based on the historic surf lifestyles surrounding the original big wave legend Greg “Da Bull” Noll and his son, acclaimed surfboard shaper Jed Noll.
Greg Noll, known for his unrivaled bravado in giant waves in the 1950s and 1960s along Oahu’s North Shore, was the first surfer to establish a “trademark” look by wearing black and white striped “Jail House” trunks. The new line will have elements of this, and is designed to bring back the stoke of the Do-It-Yourself era when surfboards were carved by hand and California surfers created their own youthful look by blending Hawaiian Beach Boy style, Hot Rod culture and Beat Generation independence.
The apparel line will be in stores in March and will feature a ten-piece collection including board shorts, t-shirts, tank tops, walk shorts and a special run of 200 Limited Edition signed and numbered “Jail House” striped trunks that will be auctioned exclusively online starting March 22 through to April 4. Opening bids will begin at $200 and consumers will be able to bid on board shorts based on their size and signing number.
The Noll family has always stood for authenticity, and the styles, colors and cuts of the new surf wear line are all authentically shaped by the historic surf lifestyle that Greg Noll helped create.
While this partnership allows the Noll family to bring their ohana spirit to a much bigger hui of surfers, they will remain deeply rooted in the business of handcrafting one-of-a-kind wood and foam surfboards for both collectors and modern performers via their flagship store in San Clemente, California and online at www.NollSurfboards.com.
“I’ve always felt that surfboards are the cornerstone of surfing and the surf industry,” said Paul Naudé, President of Billabong North America. “We’re honored to be collaborating with Greg and Jed through Noll Surfboards, one of the most iconic surfboard brands in the history of surfing, in producing an eclectic line of cool product that will create a lot of excitement in the market this summer.”
Keep a lookout for the line, and don’t forget the bidding starts in a couple weeks.