Monthly Archives: January 2013


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Behold: the Billabong X White Mike collaborative series has arrived!

White Mike is an organization led by world-renowned underwater photographer (and shark enthusiast) Michael Muller and is centered around the preservation of our planet. The goal of this movement is to protect the dwindling population of Great White Sharks in our global environment and raise awareness of the possibility of the extinction of this species.

The movement began in June 2009 when big bold color posters of Great White sharks were mysteriously popping up throughout three major U.S. cities – Los Angeles, Washington, D.C., and Atlanta. This guerrilla art drew attention to the sad fact that the global great white population has shrunk over 70 percent in the past 50 years, and as of 2004, is now on the Endangered Species List. Despite human’s fear of sharks, the prevalence of commercial long line fishing and the popular “shark fin soup” are among the many reasons that in actuality, sharks should be afraid; not us!

The Billabong X White Mike collection features Mike Muller’s famous shark photography and a portion of the proceeds from any Billabong X White Mike item will be donated directly to the White Mike organization.

For more information, visit and also follow @thisiswhitemike on Twitter.

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Yesss! We’re thrilled that we now carry Hurley, the authentic youth lifestyle brand rooted in surfing, skate, music and art, founded in 1981 by a then 23-year-old Bob Hurley. And with a similar history calling from way back, we think Hurley and us make a pretty good match. And we hope you agree! Check out some of our favorite Hurley pieces here, and then head to our site and scope out all the fun gear

1. Carrier Shirt
Stay warm with Hurley’s Carrier Shirt staple. Made of 100% cotton flannel, the shirt features double pockets and sports a nice pattern you won’t get tired of wearing. $59.50.

2. 2000 Words T Shirt
Can’t go wrong with this iconic cotton blend tee. The premium fit screen-printed t-shirt is perfect for any day when silence is your best friend or when you just can’t say enough. $25.00.

3. Thermite Sweater
The Hurley Thermite Hooded Knit is a thermal wonder that’s thin and lightweight. A classic thermal with an allover B&W stripe pattern that’s never out of style, it also includes a drawstring hood and Hurley labeling at left chest and lower left side. $49.50.

4. Bad Luck T-Shirt
Look misfortune straight in the eye and defy it with Hurley’s Bad Luck T-Shirt. Made of 50% polyester, 38% cotton and 12% rayon, it’s a comfy tee with a premium fit. Honestly, we’re pretty sure you’re likely to score big if you’re wearing this. $29.00.

5. O&O Beanie
This beanie is it! The O&O beanie is the one and only! Really, that’s what O&O stands for. It’s available in a staple black or our fave turquoise-aqua shade. $20.00.

6. BP Solid Phantom Boardshort
A Hurley must-have! Originally developed by Nike for its European Olympic swimmers, the “Phantom Fabric” is the ultimate, four-way stretch material – so lightweight, water-resistant, super-stretchy and limitless; it’s unequivocally surf-specific. Plus, we love the colors. $59.50 Continue reading

To celebrate Joel Parkinson’s maiden world title, Billabong has created a tribute book documenting Parko’s journey from an 11 year old rug rat to 2012 ASP World Champion. This book features the high points, and low points of his career, from severing his heal in 2009 to winning the World Title in an epic showdown at Hawaii’s Pipeline.

After 12 years on tour, Parko (AUS) 31, won the Bilabong Pipe Masters in Memory of Andy Irons last month to clinch the 2012 ASP World Title. Prior to this win, Parkinson was just shy of the world title four times (2002, 2004, 2009, 2011).

Only Parko and reigning 11-time ASP World Champion Kelly Slater (USA), 40, were in contention for the world title heading into the final day. With Slater’s loss to Josh Kerr (AUS), 28, in the semi-final, Parkinson’s dream became reality. Parkinson went on to beat Kerr in the final.

On the personal front, Joel married his high school sweetheart, Monica, and they have three children: two daughters, Evie and Macy, and a son Mahli. “Family is his first love… you can say surfing is like his mistress,” notes friend and filmmaker Kendall O’Brien in the book.

Here are some photos from the book, but check it out online here: Continue reading

The 14-minute film, “Beach 87th St./Surfing After Sandy” which features the Rockaway surfing community after Hurricane Sandy, is well worth a watch. Debuting this month and filmed by snowboarding brothers Jesse and Lukas Huffman about 34 days after the storm, the film reminisces what it was like on October 29, 2012 from the vantage point of J. Scott Klossner, Keone Singlehurst and Beth Perkins, bungalow dwellers on Beach 87th Street.

As a reminder, the storm surge hit on October 29 affecting 24 states, including the entire eastern seaboard from Florida to Maine, and became the most devastating storm to hit New York and New Jersey since 1938. It was also the costliest storm to hit the region, with northeast surfing spots including Rockaway, being utterly destroyed – surf shops were flooded and blown away, boardwalks were ripped apart and the beaches were severely eroded.

The film starts off with painting the picture of last summer’s “them vs. us” vibe – the local, experienced surfers vs. novices from Williamsburg and other parts of Brooklyn, and the growing fight for waves. 7.1 million visited the beach last summer vs. an average of 3.4 million on prior years.

But after Superstorm Sandy, these once-dubbed “hipsters” became “helpsters.” After local Rockaway residents came to grips with all the loss they had experienced and realized they couldn’t rebuild alone and needed help, the newbie surfers who were once-stigmatized and blamed for robbing locals of waves in Rockaway showed up in droves to lend their hands. In the words of Beth Perkins, “[the surfing community] saved our butts.” They helped rip out soaked drywall, flooring, and helped distribute food and other necessities.

“We appreciate the help from Brooklynites, Manhattanites, and anyone else who came here,” said Keone Singlehurst, 42, a Rockaway surfer who lives with Perkins. “It has brought the surfing community together.”

Watch the short film to see gorgeous shots of the ocean, surfers, and beach lovers, as well as images of broken, damaged homes, and residents sifting through belongings that were destroyed by the hurricane. It will give you a warm fuzzy about what the surfing community is really about. “The surfer community is sort of like a family,” said Singlehurst.

For those looking to donate, our friends at Sector 9 are offering up a Hurricane Sandy Disaster Relief Tee in either black or white. It’s made of 100% organic cotton, and best of all 100% of the sales proceeds of each tee will be donated to the Waves for Water Hurricane Relief Initiative to support their disaster relief efforts in New York and New Jersey.

For more information, on the Waves to Water mission, go to

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