Category Archives: Fashion

Need a reason to shop this weekend? Then head on over to any Becker Surfboard Store where we will be holding a 23% OFF Sale* on all new clothing from Billabong, Volcom, Quicksilver, Roxy, Stance Socks, RVCA and more!

This sale is open to the public so grab a friend (or two), make sure to eat a good breakfast and spend your day shopping with us!

To find the nearest Becker Surfboards Store, click here.

*Sale excludes: surfboards, surf hardgoods, sunglasses, watches and GoPros Continue reading

Started with a frustration at a lack of quality watches, the Nixon brand has grown into accessories that reflect the lifestyle of dedicated loyalists from athletes and rock stars to retailers and customers from around the world. Fueled by adventures far and wide, Nixon products strive to meet everyday needs in various high-stress work and play environments.

Be on time and fly where you want to be. Shop some of our favorite NEW Nixon Watches below!

Nixon Watches for Him:

Nixon Supertide Watch
The men’s Nixon Supertide watch features a custom digital movement with pre-programmed tide charts and sunrise sunset for over 230 beaches, 48 hours future tide, a heat timer, light, a stainless steel case with a comolded polycarbonate and silicone casing, stainless steel bezel, a hardened mineral crystal and intergrated pusher, and a custom injected silicone band with a patented locking looper and custom molded stainless steel buckle.

Nixon Sentry SS Watch
The Nixon Sentry SS watch features a 3 hand day/date movement Japanese quartz, an applied indices dial with luminous and custom molded hands, a stainless steel case with a hardened mineral crystal, and a stainless steel 3 links band with double locking clasp.

Nixon Watches for Her:

Nixon Small Kensington Watch
The women’s Nixon Small Kensington watch features a 3 hand Japanese Miyota movement, a sunray dial brushed with a satin finish dial with printed indices and markings, and a stainless steel case and back.

Nixon 42-20 Chrono Watch
The men’s Nixon 42-20 Chrono watch features a 6 hand Japanese quartz with second sub dial, chrono and date. A custom 200 meter stainless steel case with a hardened mineral crystal, external rotating bezel with a countdown timer, and a screw down at 9 o’clock posistion (42.25 diameter). A customer solid stainless steel band with a brushed finish and double locking clasp (21mm wide).

Evolving with style in mind, these Nixon Watches (and all Nixon products) meet a single unified expression: team-designed, custom-built accessories for a life well lived.

Photo Credit: Nixon Continue reading

Having recently attended the Agenda show, a two-day youth-culture forum held at the Long Beach Convention Center, we experienced the latest in the streetwear and action sports industries available in 2014.  Representing every facet of California lifestyle, Agenda brought together over 600 brands within fashion, action sports, streetwear, sneakers, accessories, hardgoods and more.

We were thrilled to attend Agenda and checkout the emerging brands that show they’re on a higher level of creativity, design and aesthetic. Some of these brands include our friends at Billabong, Brixton, Captain Fin Co, Catch Surf, Dakine, Electric, Element, Freestyle, Freedom Artists, Firewire, Globe, Havaianas, Hoven, Hurley, Hippytree, Nixon, Olukai, O’Neill, Penny Skateboards, Quiksilver, Reef, Roxy, Raen, Roark, Sanuk, Sector 9, Spy, Stance, Vans, Volcom and VonZipper.

In addition to showcasing the latest and greatest in contemporary fashion, Agenda brought some of the best mobile food the region has to offer. While walking the show floor, we found some good eats from a few gourmet food trucks - Chunk n’ ChipGrilled Cheese TruckLime Truck, and Free Range LA. If we HAD to choose a favorite, it probably would be Free Range’s Fried Chicken Sandwich topped with fresh jalapeño, coleslaw and whole grain honey mustard. The perfect ending to a great show!

Photo Credit: Agenda Long Beach Continue reading

Introducing fresh gear for the new year from Element Mens! This latest collection was designed to endure the elements of everyday Southern California essentials, while continuing to embrace the landscape of skateboarding and the lifestyle that surrounds it.

Here are a few new styles that caught our eye:

ELEMENT Halford Sweatshirt
The Element Halford sweatshirt features a zipper front closure, bias cut panels, custom logo details, and waist patch pockets. Available in BLACK and BLUE STEEL.

ELEMENT Squadron Short
The Element Squadron short features a zipper fly with a button waist closure, side cargo pockets, and custom logo details. Available in KHAKI and FATIGUE.

ELEMENT Team Short
The Element Team short features a zipper fly with a shoelace drawctring waist, a 20″ outseam, and a standard 5 pockets.

ELEMENT Hatfield Shirt
The Element Hatfield shirt features a button front closure, dual chest pockets with button closures, and an all over plaid print. Available in INDIGO and SAND.

To shop all new arrivals from Element Mens, click here. Continue reading

Although it may not feel like sandal season quite yet in some regions, we are already putting away the boots and busting out the Sanuks here in sunny SoCal. Kicking off the new year with Big Smiles, Sanuk is adding more comfort and additional colors to their existing line, while continuing to show their support for Operation Smile.

For nearly 2 years, Sanuk has partnered with Operation Smile providing donations that have helped heal over 500 children worldwide. From every sale of these bracelets Sanuk will donate 100% of its net profits to Operation Smile.

Operation Smile provides free reconstructive surgery for children around the world who are suffering from facial deformities such as cleft lip and cleft palate – healing their smiles and transforming their lives forever.

To join Sanuk in supporting Operation Smile, visit

Sanuk’s New Gear for the New Year:

Sanuk Womens Yoga Sling 2 Sandal
The Sanuk Yoga Sling 2 sandal features a lightweight two way stretch knit fabric upper with a sling comfort construction, a real yoga mat footbed with a sealed edge and stitch detail, a Happy U sponge rubber outsole, and vegan/vegetarian friendly.

Sanuk Womens Maritime Funk Sandal
The Sanuk Maritime Funk sandal features a thin canvas chevron strap with a soft nylon webbing lining, a new slim profile with arch cookie and high rebound footbed, a Happy U sponge rubber outsole, and vegan/vegetarian friendly.

Sanuk Mens Beer Cozy Split Sandal
The Sanuk Beer Cozy Split sandal features a footbed made from real yoga mat, a rubber sponge outsole, a center cut suede strap with poncho accent underlay, and a super soft poncho liner.

Sanuk Mens Block Party Sandal
The Sanuk Block Party sandal features a synthetic color blocked strap with a soft jersey lining, a textile covered nylon webbing toe post, a new slim profile with arch cookie and instaplay footbed, a rubber outsole, and vegan/vegetarian friendly.

Check out the full collection here. Continue reading