Our Becker Surf store in Hermosa Beach (Pier Avenue) is undergoing a renovation! We’re stoked that it is getting a long-awaited facelift. During this process, the store will obviously be closed, but we will temporarily operate out of a Manhattan Beach shop at 1727 Artesia Boulevard (corner of Artesia and Aviation Boulevards) until improvements are complete.
We’re thrilled to be creating a space with a higher ceiling and a more customer-friendly layout. To do that, we’re pretty much gutting the whole thing and starting over again, but the store’s dimensions will not be drastically altered.
For a behind the scenes glimpse, above are the guns that moved all the merch and furniture from Hermosa Pier Ave to Artesia Blvd – our very own store managers, John Leininger and E.L. Huante!
The renovation will happen all of October, and we’re aiming for a Nov. 15 reopening.
FYI – Becker Surf opened its first retail store in Hermosa Beach in 1980!
We’ll keep you posted on our progress. In the meantime, see you in Manhattan Beach!