Author Archives: Beckersurf

The Billabong World Junior Championships are going on this week, and we’ve been up on the world’s most prestigious junior surfing tournament!

From January 21st – 29th, Australia’s Burleigh Heads will play host to the to the third and final event of the 2011 ASP World Junior Tour, bringing together the world’s top 45 male junior surfers (plus three wildcards) (aged 15-20) and the top 17 rated junior women’s surfers (plus one wildcard) from countries around the world, including Australia, New Zealand, including the USA, Brazil, Japan, Tahiti, South Africa, France and Portugal.

It will be the first time the event has been held on the Gold Coast, which happens to be just a mile down the road from Billabong’s headquarters. Former venues include Sydney’s North Narrabeen, Victoria’s Phillip Island and Maui’s Honolua Bay.

The Billabong World Junior Championships Gold Coast decides the Men’s and Women’s ASP World Junior Champions. The men’s total prize pool for the men’s division is $100,000 with the winner receiving $25,000. The women’s total prize pool is $25,000 with the winner receiving $5,000.

The men’s and women’s world junior champions will be crowned alongside ASP Men’s champion Kelly Slater (USA) and ASP Women’s champion Carissa Moore (Haw) at the upcoming ASP World Champions banquet on the Gold Coast, February 23rd.

Every heat from the Billabong World Junior Championships Gold Coast will be webcast live. If you can’t get to the beach, enjoy the action via www.billabongpro.com. There will be loads of expert commentary, replays, stats, multiple camera angles, viewer interactivity and more.

Good luck to all!

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The SIMA (Surf Industry Manufacturers Association) Image Awards are set for February 9th at the Grove in Anaheim. The Image Awards are now in their ninth year, and is meant to “identify the surf industry’s most influential companies and recognize them for their efforts to advance and grow the industry over the past year,” according to their press announcement.

There are 16 categories honoring brands and stand out companies for breakthrough brand of the year, to the best retailer, and even the best marketing campaign.

Tickets are available for the SIMA Image Awards on a first-come first-served basis. General Admission Tickets are $35 per person and VIP Tickets are $100 per person. VIP Tickets will include access to an exclusive lounge-style seating area for the ceremony – up front and close to the action, VIP after-party and a complimentary cocktail with table service. Tickets are required for entry into the event and lost tickets will not be refunded. The deadline to buy tickets is Jan. 30.

For more information or to purchase tickets, go to www.simaimageawards.com.

Now, here’s a shout out to some of the nominees, with a link to the brands you can find right here at Becker!

MEN’S AWARDS
Men’s Apparel Brand of the Year
Criteria: Awarded to the men’s apparel brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1 and September 1, 2011.

Men’s Boardshort of the Year
Criteria: Awarded to the boardshort product from Spring or Fall 2011 product lines (at retail between January 1 and September 1, 2011) that featured the most exciting design, appeal or innovation.

  • Bruce Annihilator by Volcom
  • Cypher Alpha by Quiksilver
  • MIRAGE by Rip Curl
  • Phantom 4D by Hurley
  • Platinum X Recycler Series by Billabong

Men’s Marketing Campaign of the Year
Criteria: Awarded to the men’s apparel, footwear, wetsuit, hardgoods, accessory or media brand that produced the most creative marketing campaign in 2011. Consider men’s brands that displayed a creative, cohesive and consistent brand message in print, digital and point-of-purchase materials. Campaign must have first appeared in consumer print publications with an on-sale date between January 1 and September 1, 2011 (approx. the September or October issues of endemic magazines.)

  • “Collection Campaigns” by Nixon
  • “Destroys Boredom” by Volcom
  • “I Surf Because…” by Billabong
  • “Kelly Slater 10x World Title” by Quiksilver
  • “True Innovation” by Hurley

WOMEN’S AWARDS
Women’s Apparel Brand of the Year
Criteria: Awarded to the women’s apparel brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1 and September 1, 2011.

Women’s Marketing Campaign of the Year
Criteria: Awarded to the women’s apparel, swimwear, footwear, wetsuit, hardgoods, accessory and media brand that produced the most creative marketing campaign in 2011. Consider women’s brands that displayed a creative, cohesive and consistent brand message in print, digital and point-of-purchase materials. Campaign must have first appeared in consumer print publications with an on-sale date between January 1 and September 1, 2011 (approx. the September and October issues of endemic magazines)

  • “Beach You To It” by Roxy
  • “Create Your Mark” by Vans
  • “New Wave” by Billabong
  • “Untitled” by Insight
  • “Volcom Brand Jeans” by Volcom

PRODUCT AWARDS
Accessory Product of the Year
Criteria: Awarded to the accessory product from Spring or Fall 2011 product lines (at retail between January 1 and September 1, 2011) that featured the most exciting innovation, design or appeal. Accessory products such as watches, eyewear, headphones, socks and other accessories can be considered.

  • The FIX by Skullcandy
  • Knoxville by Electric Visual
  • Sun Care by Sun Bum
  • The TPS by Nixon
  • Volcom X Krochet Kids Collab Beanie by Volcom

Environmental Product of the Year
Criteria: Awarded to the most exciting, appealing and/or innovative environmental surf product from Spring or Fall 2011 product lines (at retail between January 1 and September 1, 2011). Consider apparel, footwear, accessory, wetsuit, surfboard or any other surf-related product that was created to lessen the impact on the environment, whether through its manufacturing process, materials or usage of the product itself.

  • Green Flex by FCS
  • Recycled Boardshort Series by Billabong
  • RG8 (Re-Generate) Recycled Series by O’Neill Wetsuits
  • Shift Into Neutral Collection by VonZipper
  • V.Co-Logical Fall 2011 Dress by Volcom

Footwear Product of the Year
Criteria: Awarded to the footwear product from Spring or Fall 2011 product lines (at retail between January 1 and September 1, 2011) that featured the most exciting design, appeal or innovation.

Hardgoods Accessory Product of the Year (new category)
Criteria: Awarded to the surf hardgood accessory product from Spring or Fall 2011 product lines (at retail between January 1 and September 1, 2011) that featured the most exciting innovation, design or appeal. Accessory products such as fins, leashes, bags, wetsuit accessories (heat vests, boots, etc.) and other hardgood accessories can be considered.

  • Cypher PS+ Heat Vest System by Quiksilver
  • DNA Flex Mold Leash by Creatures of Leisure
  • Drylock TS Boot by Xcel
  • H-Bomb Heated Vest by Rip Curl
  • Techflex by Futures

Wetsuit of the Year
Criteria: Awarded to the wetsuit from Spring or Fall 2011 product lines (at retail between January 1 and September 1, 2011) that featured the most exciting design, appeal or innovation.

  • Cypher Fuseflex by Quiksilver
  • Drylock by Xcel
  • FLASHBOMB by Rip Curl
  • Psycho by O’Neill Wetsuits
  • Solution Xero by Billabong

<iframe src=”http://player.vimeo.com/video/34593028?title=0&amp;byline=0&amp;portrait=0″ width=”550″ height=”309″ frameborder=”0″ webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe><p><a href=”http://vimeo.com/34593028″>SIMA IMAGE AWARDS 2011</a> from <a href=”http://vimeo.com/user9884284″>SIMA</a> on <a href=”http://vimeo.com”>Vimeo</a>.</p>

Good luck! We can’t wait to see who takes home the awards!

Image Source: www.isurfbecause.com and www.simaimageawards.com Continue reading

Australian-based artist, fashion stylist and blogger, Mandy Shadforth of Oracle Fox, has recently teamed up with Billabong to create an amazing collection of women’s pieces inspired by her art and passion for surfing.

“Definitely my love of surfing, the ocean, nature and places that I travel to for work, and surfing trips acted as the main source of inspiration for the collection. Parts of my inspiration also come from the colours around me, textures in nature, music, old movies and old pictures in books and magazines,” Mandy has said about the free-spirited and eclectic collaboration.

Just like Mandy’s blog, the collection is definitely studded with wanderlust, individuality and earthiness. You’ll find the pieces are truly beach-chic including unique pieces such as tees and tanks with prints/graphics from her original art, sexy shorts made with a scalloped lace trim, and a super cute lace dress with bell sleeves and a scalloped edge finishing.

“Many of the goodies that we designed were inspired by vintage finds that I’ve collected over the years, my own artworks or a combination of elements from some favourite pieces in my wardrobe,” Mandy further explained.

We love the collection, and of course, you can get some key pieces here at Becker!

To see more of the collection, check out Mandy’s popular blog, Oracle Fox.

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We’re psyched to have the Billabong x Andy Davis new clothing collection available for sale here at Becker. The collaboration between Billabong and heralded San Diego County surf artist Andy Davis is a sweet new range of apparel celebrating the fun and funk of surfing’s bohemian lifestyle.

Billabong and Davis announced their partnership last August, and the collection has only been available through surf specialty stores such as Becker Surf, since December 1st. It features 18 pieces including including t-shirts, woven shirts, boardshorts and hats, and we’ve got 10 of those pieces here.

Davis is renown for his stylized illustrations depicting the joy and camaraderie of the surfing life, first entering the clothing scene with his Free apparel line in the 1990s and then under the Ando and Friends label. But, with the Billabong partnership, Davis can focus on his art while Billabong’s infrastructure absorbs the complexities of sales, manufacturing and distribution.

“I’m just totally stoked,” said Davis. “It’s a dream set-up as far as I’m concerned. Moreover, the apparel line is 100% organic or recycled. “That’s very important to me,” said Davis in reference to producing a line showcasing his art.

“It’s all light-hearted and fun,” said Davis in describing the vibe of his latest creations. “It’s surf-driven, but there are many other elements beyond just riding waves which make up the spirit of the surf and beach lifestyle. I try to capture that feeling in my art.”

“This is the first time an outside artist has collaborated with us on a project of this sort and so far the response has been incredible,” said Rob McCarty, design director at Billabong.

Well, we love it. Check out the cool line here. Continue reading

The House of Marley, a collection of premium quality, eco-friendly personal audio products, and available through yours truly, Becker, is getting some attention lately. They were recently named the Official Headphone Sponsor of two of the biggest concerts of the year, Z100′s Jingle Ball New York and KIIS-FM’s Jingle Ball Los Angeles, which were held on Dec. 3 at the Nokia Theatre L.A. Live and Dec. 9 at Madison Square Garden in NYC. They were also at the Ski Dazzle, the ski show and snowboard expo at the Los Angeles Convention Center, with a MARLEY Satisfy Your Soul Tour.

Working together for a better world, The House of Marley was created from the belief in the late Bob Marley’s vision of “One Love,” offering a range of eco-friendly, innovative audio electronics that adhere to the Marley family core values: equality, unity, authenticity, sustainability and charity. The House of Marley donates five percent (5%) of its annual profits to 1Love.org. The epicenter of a global movement, 1Love.org is dedicated to spreading Bob Marley’s message of unity and peace by lifting up a new generation to strike the hammer for charities, causes and ideas that can change the world.

Model prices of The House of Marley products range from $29.99 to $499.99 for the “young gongs” who don’t want to sacrifice style, sound or their commitment to a natural life. Uniquely crafted with eco-friendly material and recycled plastics, these provide the perfect balance of lifestyle expression and high-quality sound. Built for bass, your ears will experience every satisfying note.

Snap up one of the 10 available earphone and headphone styles available, or even a House of Marley tee, and get ready for the docking stations and speakers that will be out from early next year onwards.

Check it out here: http://beckersurf.com/search/house%20of%20marley/ Continue reading